Every Stick Deserves a Second Look.

Where It Started

Twig Revival didn’t start as a business. It started with my own kids’ hockey sticks.

Like a lot of hockey parents, I was watching them wear through sticks that cost $300–$400 to replace. First it was worn sticks, then they started breaking them.

I wasn’t ready to accept that every damaged stick automatically meant buying another one.

So, I started working on them.

The early repairs were a lot of learning, figuring out what worked, what didn’t, and why. Each stick taught me something. I changed the process, tried different approaches, and kept improving the repair each time.

Eventually, other people started noticing. A teammate needed a stick looked at. Then another. Friends started asking. More sticks started finding their way to the workbench.

What began to get more life out of my own kids’ equipment became something other hockey families found useful too.

The workbench has grown since then, but the reason behind it really hasn’t.

Before replacing it, give it a second look.

How We Work.

Inspect it. Understand it. Test it. Plan. Stand behind the decision.

That approach started at the repair bench, but it has become how we look at just about everything at Twig.

With repairs, it means looking at the whole stick, not just the obvious damage. We want to understand what happened and whether a repair makes sense before we recommend one.

With used sticks, it means knowing what we’re putting back on the rack. We look at the condition, identify repairs when they’ve been made, and make sure you know what you’re buying.

The same thinking goes into the products we carry. We don’t need to put something on the shelf just because it’s available. We want to know what it does, whether it works, and if there’s a reason we’d recommend it to another hockey family.

Sometimes that means we repair it. Sometimes we carry it. Sometimes we tell you to save your money.

Either way, we want to be comfortable standing behind the decision.

Play Hard.